My work
Six cases, picked for agencies: a lead-request flow for garden firms (LAPAS), talent acquisition for Stichting Join Us, branding for the Tilburg Culture Awards, NFT creative for Bonds Beyond the Blockchain, a tool I built, tested and stopped in three days (Vacaturescan), and a data story I audited and rebuilt before it went live (Krapte per vak).
This year
Tests per month
XX
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Own product · Product design · X min read
Garden firms lose hours on requests that never fit. I designed and built a six-question request flow that tells them the budget, the garden and the wishes before the first call.
Feb–May 2025 · Talent acquisition
Nobody signed up after 200,000+ ad views. I found out why and redesigned the sign-up page.
2025 · Branding
A visual identity that puts the nominees in the spotlight: logo, type, colour and a poster system, captured in a brand book.
February 2023 · NFT creative
An NFT about the friendships in crypto. Rarible reposted it, and the collection sold out.
October 2026 · Web & product
A free job-ad checker that marks problems while you type. Testing showed free AI does the same job, so I stopped it on day 3.
October 2026 · Research & data
Why do employers in techniek and zorg get so few applicants? I built a study from official data, retracted my own first headline after a validity audit, and confirmed the finding with a preregistered test: the starter you're looking for already has a boss.
Case 07 · Open slot
Static ads, a website, a recruitment campaign or branding. Send the brief and I'll reply with a first plan.
Available for freelance work now. Remote, or on-site anywhere in the Netherlands.
