LAPAS
Garden firms lose hours on requests that never fit. I designed and built a six-question request flow that tells them the budget, the garden and the wishes before the first call.
Questions 6
Live in 5 days
Developers 0
Bonds Beyond the Blockchain
NFTs often feel like a quick money grab. I wanted to make one about something deeper: the friendships people form in the crypto community. Rarible reposted the result, 'Friendship Through Crypto', and the collection sold out.
- More likes
- +200%
- More comments
- +50%
- Shares
- 500+
- Paid ads
- €0
01 · Context
Why NFT marketing feels like spam
NFTs often feel transactional. I saw room for a project about something deeper than looks: the friendships and bonds people form in the crypto community.
The community is tired of new artists who DM people to check out their NFT. So the challenge was to grow without paid ads or DMs, and get noticed in a way that fits what the community values.
- Research sprint 1 week
- Sources Discord + Reddit
- Total time 2 weeks
02 · Process
How it came together
01 Week 1
Interviews
A one-week sprint of interviews on Discord: what the community fears, wants and dreams of.
02 Week 1
Validation
Checked the patterns against Reddit threads, so they held for the wider community.
03 Week 2
Design
A 3D sweater that reads 'Friendship Through Crypto': the fastest way to show the idea.
04 Week 2
Launch
Released on Rarible, aiming for a repost by a trusted account instead of ads or DMs.
03 · Research
Hearing it from the community
To check the idea I ran a one-week research sprint: interviews on Discord, then Reddit threads to see if the patterns held for the wider community.
-
Interview
"I quit school and I don't really believe in the 9-to-5. I value financial freedom, and this community speaks to me the loudest."
-
Interview
"I really found people like me in this community. Entrepreneurial, into art and fashion."
Behavioural statement
How might I help people in the NFT community who value real connection feel they belong, by inviting them to share "Friendship Through Crypto" and replacing scepticism with trust?
04 · Design
Designing for connection
A graphic sweater that reads "Friendship Through Crypto": the fastest way to show, render and symbolise the idea.
- 01 Show friendship through crypto at a glance
- 02 Appeal to the ideal buyer
- 03 Spark a conversation
05 · Result
A repost instead of ads
Rarible, one of the biggest NFT accounts, reposted the design. That started a snowball, and the collection sold out.
- +200% more likes than their average post
- +50% more comments than their average post
- 500+ shares, all organic
- Instagram user Truly love the people I'm meeting from being in this space even for a short time
- Instagram user We have found nothing more than friends in this community!
- Instagram user I'm literally connecting with a new network of friends. It's real!
- Instagram user For real though, I met some of the best and most genuine people because of it!
- Instagram user Somehow, this talks to me ❤️
- Instagram user This community is the BEST 💚
06 · Learnings
What I learned
-
Messaging is a design tool: the right message did more than paid reach could.
-
Asking the community beats any report: the interviews shaped the whole idea.
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Centre the user, and the love (and the results) will follow.
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Comments
2Instagram user Comment on the repost
"This is a great concept, love it 🤩"
Instagram user Comment on the repost
"This is so me and my friends"