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Tilburg Culture Awards
A visual identity for the Tilburg Culture Awards, which put Tilburg's makers in the spotlight. I designed the logo, type, colours and a poster system, and captured it all in a brand book.
- Logo versions
- 2
- Gradients
- 3
- Typeface
- Archivo
- Time
- 2 weeks
Brand book v0.75 · 2025
25.09.2025
01 · Context
Why this identity
The Tilburg Culture Awards celebrate makers in Tilburg, from design and photography to music, film and nightlife. The event is an award show by day and a party by night.
The identity had to put the nominees first, not the organisation, and stay flexible enough for posters, social posts and the event itself.
- Categories 12
- Awards 3
- Event 25 Sep
02 · Process
How it came together
01
Brief
An identity that puts the nominees in the spotlight, not the organisation.
02
Exploration
Started with type-only posters, then tried faces, cut-outs and star shapes in a colour per nominee.
03
Design
Logo in two versions, Archivo Variable, two backgrounds, three gradients, stars and scribbles.
04
Brand book
Posters, Instagram stories and templates, all captured in a brand book.
03 · Exploration
From type to stars
Seven steps from the first sketch to the final poster. No research here, just making, comparing and choosing.
-
V1 · Type only -
V2 · Adding a face -
V3 · Cut-out -
V4 · Dark and colour -
V5 · The star -
V6 · Colour per nominee -
V7 · Final direction
04 · In use
One system, a poster for every nominee
Same grid, same type, a different colour and star for each nominee. On Instagram the same system runs as stories and posts.
- One grid
- Own colour per nominee
- Eyes in focus
On Instagram
Stories introduce each nominee; the feed shows the full poster series.
tilburgcultureawards Tilburg Culture Awards
05 · Brand book
The rules behind it
Everything is captured in a brand book, so the organisation can keep making posters without me.
- BG—01 #E7EBF3
- BG—02 #1B1D1F
- Stroke—01 #0071FC
- Stroke—02 #29F400
- Stroke—03 #FF1362
06 · Learnings
What I learned
-
A few clear rules (a star, the eyes, one colour per nominee) turn one poster into a whole series.
-
One variable typeface gives the range of several fonts, while the identity stays recognisable.
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