Darryl
Freelance CRO & ad designer · Tilburg, NL
Tests XX
Languages 3
Years XX
Hi, I'm Darryl.
Ads and websites that convert.
Freelance designer and developer for ad and CRO agencies. I make static ads and websites based on psychology, and test which version wins.
At a glance
This year
Tests per month
XX
Clients
- Stichting Join Us Talent acquisition
- Tilburg Culture Awards Branding
LAPAS
Garden firms lose hours on requests that never fit. I designed and built a six-question request flow that tells them the budget, the garden and the wishes before the first call.
Questions 6
Live in 5 days
Developers 0
Stichting Join Us
Nobody signed up after 200,000+ ad views. I found out why and redesigned the page: from 0 to 20 sign-ups.
Ad views 203,613
Clicks 1,309
Sign-ups 0 → 20
Tilburg Culture Awards
A visual identity that puts the nominees in the spotlight: logo, type, colour and a poster system, captured in a brand book.
Logo versions 2
Gradients 3
Categories 12
Availability
Freelance · remote or in NL
Start date Now
Days a week 5
- Based in
- Tilburg, NL · CET
- Works in
- NL · EN
Weekly tests
Weeks with a live test
Last 12 weeks
Principles I test most
Share of my tests per principle
Learnings
This month. Goal: one per week.
Services
What you can hire me for
- Case on request
Static ad creative
Static ads with one hypothesis per variant, so the winner tells you why it won.
- Hook and angle variants
- Static ads for feed and stories
- Creative test readout
- 2 cases
Web design & development
Landing pages and websites built like a test, so you can see which version converts.
- Campaign landing pages
- Website design and development
- A/B tests on the live page
- 1 case
Talent acquisition
Job ads and job pages built like a funnel, so more of the right people apply.
- Job ads and employer-brand creative
- Job page and application flow
- Candidate funnel readout
- 2 cases
Branding
Identity, event and NFT visuals that people recognise in a busy feed.
- Visual identity
- Campaign and event design
- NFT and digital creative
New here?
Get to know me in 3 steps
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Meet Darryl in 60 seconds
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The experiment I'm proudest of
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How I run a test, step by step